Advertisers Mood Board

This mood boards shows the type of advertisers which will pay to have their products and brand names advertised in my magazine. The advertisers hint to what my target audience is.

My advertisers mood board shows that my target audience is girl teenagers, this is because I have companies which my audience is likely to buy from such as Max Factor, Rimmel London, Mac, L’oreal Paris, Lush, Soap & Glory; these are all companies which do girly products like make-up or bath essentials. This also tells you that my target audience likes to take care of themselves. In addition I have also put some high street shops in there for example Next, Zara, River Island, and Topshop. As they are teenagers they will not have a high income to shop in upper market shops, however I have put Chanel in there as I believe a female audience would buy little things from there for example perfume. I have also put shoe brands in there such as Converse and Dr. Marten; I think these are the type of shoes which my audience will wear.

I have put some social media sites of there such as Facebook, Twitter, Tumblr and Instagram. As my audience are teenagers they are into technology and use it a lot. Furthermore I have put the apple logo in here in addition due to my audience being young most of my audience will probably own an Apple product, such as iPhone, iPod or Mac. By them also having a phone, I have put Vodafone on there as they will use phone companies. Furthermore for technology I have put camera products on there such as Nikon or Canon.

On my mood board I have also put some music related advertisers; this shows how passionate my audience is about music. Some examples are Reading and Leeds Festival and Latitude, as they are teenagers they are likely to attend festivals. In addition I put National Rail on here as they would use public transport to get to these festivals as they probably don’t have a car yet. I have also put Dre Beats logo on here as a way to listen to their music and HMV and iTunes for where to buy their music. 

My advertisers mood board also have some things which my audience will eat or drink, for example KFC, Subway, Nandos, Galaxy, Coca-Cola, Costa Coffee, Starbucks, Vitamin Water, and Smartwater. The fast food places are not upper market stores and are cheap so it’s easy to buy furthermore they are teenagers so are likely to eat fast food, however as they are females are a little health conscious by having Vitamin Water and Smartwater on there.

My target audience are also teenagers by this I have shops on there such as Staples and WHSmiths as they would need to buy stationary and books for school/college, furthermore as they are quite well educated they like to read books so that is why Waterstones is on there. As they are students Wikipedia is on there also.