Target Audience Mood Board

This is my mood board for my target audience. This includes an overall of what my target audience would be like. My target audience are teenager females, who listen to indie-rock music. This mood board reflects their interests.

I chose to put some bands which my target audience will listen to give an idea of what type of music my magazine will include, for example, The 1975, Oasis, Deaf Havana, Artic Monkeys, The Killers, You Me at Six. This suggests that my target audience listen to quite indie-rock genre music. In addition to this I have put Latitude and Reading and Leeds Festival on there, this is because they are the type of people to go to festivals and are passionate about spending a lot of money to see their favourite artists and will like the type of music which is played there.

Some other things which I have put on my mood board are some make-up items such as Mac lipstick, and Essie nail varnish as my target audience is a female audience I thought it was important to put some make-up items on there, this also suggests that they are the type of people to care about what they look like. In addition to that I have put some clothing brands/shops for example River Island, ASOS, Topshop, and Zara on there. These are not too expensive shops and are high street shop as my target audience are teenagers they might not have a high income. I have also put some shoe brands that they will wear, for example DR. Martens and Converse.

Some other things I have put on my target audience mood board are a pile of books, Dre Beats, a record, smoothies, a bike, vogue, and a couple of DVDs these all suggest there interests and hobbies. They are well educated and like to read books, they listen to music, they like to eat quite healthy, they do already read magazines and are in to fashion. The two DVDs which I have put on here are Mean Girls and Clueless, this are very girly films which suggest my target audience.

As my target audience are teenagers I have put some technology onto my mood board, for example Facebook, Twitter, YouTube, and Tumblr. These are social networking sites which teenagers use. In addition I have put iPhone onto this mood board this suggests they are into smart technology. I have also put a camera on this mood board; this is because usually indie-rock listeners are into photography, I have also put a Polaroid camera on this as they are vintage.