Evaluation: Institutions

What kind of media institution might distribute your media product and why?

The magazine company in which I think would be suitable to distribute my media product is Conde Nast. This is because I believe they don’t have any media products which are like mine. Conde Nast is a leading media institution who publishes high class magazine, for example ‘Vogue’ and ‘Glamour’. These are two leading fashion magazines, so by Conde Nast publishing my magazine would fit in nicely with these. I believe this because Vogue and Glamour is both very upper class magazine aiming at a more older demographic meanwhile mine would contrast slightly, this is because mine is aimed in the middle of middle and upper and also a younger demographic meaning that my magazine target an audience which Conde Nast don’t already have.

When researching Conde Nast I found that their products are of a high quality and those that are fashion related have sophisticated and women attribute. This is something I think my magazine has, as it is stylish and classy look and general feel. The difference between my magazine and Vogue for example is are there target audience is more of a Niche Market, meaning that it is more specific as there is an average age which is 34. On the other hand my magazine is has a lower age average in comparison. By having this difference is a good thing, as Conde Nast produce a high end fashion magazine for an older demographic, they would be able to publish mine for a lower demographic. Furthermore mine is also individual because mine is a hybrid genre of fashion and music. By having the two mixed together creates a suitable target audience as that age range is interested in both things. From my research of researching Conde Nast, I think a major publishing house such as Conde Nast would be appropriate to distribute my magazine.


If I happened to self-publish my magazine, I think it would be a bad idea. This is because most magazines that launch themselves do not last for much longer than four years. However as my magazine is a hybrid genre with a specific target audience it could be successful as my target audience is dedicated to their interests furthermore there is not a magazine which is published which is similar to my own. Therefore I think my magazine has a chance to survive, on the other hand I believe it would gain a bigger readership and be better advertised if it was distributed by a institution such as Conde Nast. There are down sides however for my magazine to be published by a publishing house. For example I may lose control over what is put into the magazine.I think I would be interested in the use of doing digital publishing, as being a younger generation who is in a technological age. Furthermore as younger and older generations are becoming more in tune with the digital age it would be more successful. So with everyone being connected this way means it would be suitable for my media products to be distributed. To get it into the digital publishing, firstly I would create an App, which is available for a wide range of smart phones and tablets to make my readership larger. For example they would be available for iPhone/iPod/iMac etc, Android, Samsung etc. I would work with Apple to advertise and create apps which would make it easier to make my magazine successful. 

 An institution in which I don’t think would work well to publish my magazine would be TimeIncUK which was formally known as IPC MEDIA. I don’t think that this is a good publication for my magazine because I think that this publisher already has magazine containing fashion and a lot of magazine containing music. This means that my magazine would not stand out beside the others which are already published then could mean my magazine would not be a success. I have gone for an indie rock type of music, in regards to this it would be similar to NME which is published by so there would be no interest of the music audience. On the other hand, NME’s target audience is older male men, which is a lot different to my target audience. With the combination of fashion I would have to compete with magazines such as ‘Look’, ‘Essentials’, ‘Instyle’ and many more which are branded by women and already have a large reading audience. My magazine could not be success if I published it with TimeInkUK, as it would take long for my magazine to get recognised, or even it wouldn’t get recognised at all. In addition if I published my magazine with TimeInkUK, it probably be classed as a lower class magazine in comparison to Conde Nast, the types of magazine which TimeInkUK published are more chatty and of a lower class, for example ‘Soaplife’ or ‘Now’.