Audience Questionnaire Results and Analysis

Evaluation: Forms and Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation: Represention

 How does your media product represent particular social groups?

Evaluation: Institutions

What kind of media institution might distribute your media product and why?

The magazine company in which I think would be suitable to distribute my media product is Conde Nast. This is because I believe they don’t have any media products which are like mine. Conde Nast is a leading media institution who publishes high class magazine, for example ‘Vogue’ and ‘Glamour’. These are two leading fashion magazines, so by Conde Nast publishing my magazine would fit in nicely with these. I believe this because Vogue and Glamour is both very upper class magazine aiming at a more older demographic meanwhile mine would contrast slightly, this is because mine is aimed in the middle of middle and upper and also a younger demographic meaning that my magazine target an audience which Conde Nast don’t already have.

When researching Conde Nast I found that their products are of a high quality and those that are fashion related have sophisticated and women attribute. This is something I think my magazine has, as it is stylish and classy look and general feel. The difference between my magazine and Vogue for example is are there target audience is more of a Niche Market, meaning that it is more specific as there is an average age which is 34. On the other hand my magazine is has a lower age average in comparison. By having this difference is a good thing, as Conde Nast produce a high end fashion magazine for an older demographic, they would be able to publish mine for a lower demographic. Furthermore mine is also individual because mine is a hybrid genre of fashion and music. By having the two mixed together creates a suitable target audience as that age range is interested in both things. From my research of researching Conde Nast, I think a major publishing house such as Conde Nast would be appropriate to distribute my magazine.


If I happened to self-publish my magazine, I think it would be a bad idea. This is because most magazines that launch themselves do not last for much longer than four years. However as my magazine is a hybrid genre with a specific target audience it could be successful as my target audience is dedicated to their interests furthermore there is not a magazine which is published which is similar to my own. Therefore I think my magazine has a chance to survive, on the other hand I believe it would gain a bigger readership and be better advertised if it was distributed by a institution such as Conde Nast. There are down sides however for my magazine to be published by a publishing house. For example I may lose control over what is put into the magazine.I think I would be interested in the use of doing digital publishing, as being a younger generation who is in a technological age. Furthermore as younger and older generations are becoming more in tune with the digital age it would be more successful. So with everyone being connected this way means it would be suitable for my media products to be distributed. To get it into the digital publishing, firstly I would create an App, which is available for a wide range of smart phones and tablets to make my readership larger. For example they would be available for iPhone/iPod/iMac etc, Android, Samsung etc. I would work with Apple to advertise and create apps which would make it easier to make my magazine successful. 

 An institution in which I don’t think would work well to publish my magazine would be TimeIncUK which was formally known as IPC MEDIA. I don’t think that this is a good publication for my magazine because I think that this publisher already has magazine containing fashion and a lot of magazine containing music. This means that my magazine would not stand out beside the others which are already published then could mean my magazine would not be a success. I have gone for an indie rock type of music, in regards to this it would be similar to NME which is published by so there would be no interest of the music audience. On the other hand, NME’s target audience is older male men, which is a lot different to my target audience. With the combination of fashion I would have to compete with magazines such as ‘Look’, ‘Essentials’, ‘Instyle’ and many more which are branded by women and already have a large reading audience. My magazine could not be success if I published it with TimeInkUK, as it would take long for my magazine to get recognised, or even it wouldn’t get recognised at all. In addition if I published my magazine with TimeInkUK, it probably be classed as a lower class magazine in comparison to Conde Nast, the types of magazine which TimeInkUK published are more chatty and of a lower class, for example ‘Soaplife’ or ‘Now’.

Location, Props and Costume Report

When taking my images for my media products I tried taking images outside and inside which was in the studio; I done this just to see what both looked like. I thought that the ones outside looked unprofessional and didn’t suit the style of my magazine as it includes fashion and should be sophisticated. The images outside also looked too natural and I wanted the effect of having it staged. As my magazine includes fashion it was appropriate to use the studio with lighting and black/white plain backgrounds. In the studio I experimented with a white background and black background to see which one looked better; overall I thought that the black background looked better so I used it for my front cover and contents page. I chose to use the images which I took in the studio because I liked the way it looked, with lighting which made them look mature. I picked to have a black ground for my images on the front cover and contents page because I thought that it suited the colour scheme of my magazine, furthermore I used the image as a whole on the front cover as I thought the background gave it a bit of texture. I also thought that my models stood out against the dark wall so it would be important for my front cover that they stand out. On the feature article I used one with a white background, this is because I thought the image looked good and as it’s the feature article the image doesn’t have to stand out as much.

I made sure my models were wearing casual every day wear, this is because I think it would suit my target audience. Even though my target audience is between middle and upper class, they are still teenagers who wear casual wear so they would be able to aspire to be like them. However I did make sure my models were wearing things which would suit the genre and colour scheme of the magazine. They are wearing simple outfits which back up my feature article story that they have just made it and the rock star life is still quite new to them.

I used a guitar and a massive speaker, I think these suited the genre of my magazine as it is quite grungy and rock star like. Furthermore the poses in which the models do on the speaker suit the rebelliousness which are connotations within the rock genre. 

Original Images

The top four images are my contact sheets for my magazine, which I used on all three of my media products. The shoot consists of some photographs which I took outside using natural light, however I didn't use any of these on my media products. I also done a shoot which consists of photographs which I took in the studio with lamps and lighting. These fit better in this my magazine style and looked more effective. The models I used were Lydia and Kesia.

The bottom image is one which I quickly took for my contents page. It was in the studio, just against a white background. I used this as the editor of my magazine. This model was Chloe. 

Drafts Using Photoshop of my Three Media Products

Drawn Drafts of My Three Media Products